Real Estate Business
How to Recruit and Retain the Best Real Estate Team
December 20, 2016
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real estate teamBy Joseph Dobrian

Whether you favor a team-based model for your brokerage or rely on a roster of individual brokers, if you handle more than a couple of dozen transactions a year, you will have to put together a real estate team to ensure that the whole operation runs smoothly.

This is especially important if you’re planning to grow your operation. It’s usually best to start the team-building process before your need for more personnel becomes critical, to avoid any mistakes that haste might cause.

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Real Estate Tips
Managing Real Estate Client Expectations
December 6, 2016
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real estate client expectationsManaging real estate client expectations can be a challenge for agents, but here are five tips that will help keep the process on track and help build strong agent-client relationships.

Be genuine and honest to manage real estate client expectations

Being genuine may be a fundamental principle of providing client services, but it is all too easy to forget. You may say “yes” to please your client when saying “maybe, ” or even “no,” might be the better reply. Being realistic when a client wants to sell a property for twice the market value or when a buyer wants to find a bargain in a hot market pays off in the end. You never want to hear a client complain, “But you promised me a buyer at my required sales price.”

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Real Estate Tips
The Cost of Bad Customer Service in Real Estate
November 29, 2016
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cost of bad customer service in real estateJust as dark is the absence of light, and cold is the absence of heat, bad customer service in real estate is the lack of something extra. Real estate agents seldom commit blatant errors in their customer service delivery. Rather, their mistakes are of omission: neglecting to provide the little extras, to follow up, to be mindful.

Building a real estate operation is all about relationships—and referrals. Getting good word-of-mouth is crucial. If you don’t give outstanding customer service, maybe your clients won’t complain to their friends and associates about it—but they won’t tell them how great you are to work with, either. Not getting talked about at all will be just as bad for your business, in the long run, as being discussed negatively. The cost can be great in terms of your bottom line.

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Real Estate Business
Working With First-Time Homebuyers in the Luxury Real Estate Market
November 22, 2016
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luxury real estate market

Barbara Fox specializes in selling the luxury real estate market, including apartments and townhomes, in Manhattan: New York City’s most expensive and densely populated borough. Since New York City is a renting town, the founder of Fox Residential Group often works with first-time buyers who are entering the market to the tune of well over $1,000,000.

“I moved to New York at 22, wanting to make money, and I didn’t want anyone controlling how much I made,” she recalls. “Selling real estate was a way to be my own boss and make as much as I could, knowing I would work hard for it. Your ability to broaden the scope of whom you know, and whom they know, is critical.”

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Real Estate Marketing
55 Ideas for Real Estate Social Media Content
November 15, 2016
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real estate social media contentSocial media has become an important part of marketing any business and that includes the real estate biz. If you have been neglecting your followers because you’ve run out of ideas for what real estate social media content you should be posting, take a look at our list of 55 ideas for real estate social media content. Now you have no excuse not to update your latest social media status!

 

Be helpful

Answer people’s questions.

Avoid the majority of direct selling. Social media is about building relationships.

Share someone else’s blog post.

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Real Estate Marketing
Outsourcing Social Media in Your Real Estate Business: The Pros and Cons
November 8, 2016
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outsourcing social media

Social media is a tactic every broker and commercial real estate firm should be utilizing to market themselves and their properties. Social selling allows for real estate agents to establish themselves as thought leaders and a source of expert knowledge for both clients and consumers.

With the demanding and heavy workloads real estate agents face on a daily basis, social media often takes a back burner to the more important tasks, forcing some to outsource their social media efforts. Let’s look at the pros and cons of outsourcing social media in your real estate business. 

Pros of outsourcing social media for real estate agents

A good agency will schedule and post social media updates on a regular basis and will keep your brand relevant. Whether it is a tweet promoting an article a broker was quoted in or a photo of a new property your company is leasing, the agency will develop a strategy for the timeliness of posts to ensure the most engagement.

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Real Estate Marketing
Social Media for Real Estate Agents
November 1, 2016
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social media for real estate agentsIf you’re like many people, you probably have a personal Facebook page and perhaps a Google+ or Instagram account. But even if you’ve been active on a personal Facebook page for years, the thought of using the site for anything other than baby pictures and funny memes might seem quite overwhelming. If you are thinking about social media for real estate agents, we’ve got an easy-to-follow list of the sites you can use in marketing your business.

Keep reading to learn about seven real estate technology tools you can use to expand your business—and ensure your clients enjoy the best experience possible.

Social media for real estate agents: first things first

Focus your content and social posts on information that is relevant to your target audience. Social media is all about building relationships and sharing interesting content. It is not about blatant self-promotion.

Before you get started, think about who your targeted audience is. Identify the challenges they’re struggling with, the most common questions they have, and the biggest misconceptions they might believe.

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Real Estate Marketing Technology
Top 5 Ways to Improve Your Real Estate Website Traffic
October 25, 2016
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Top 5 Ways to Improve Your Real Estate Website TrafficGetting your website up and running is an accomplishment, but it is just the beginning of ongoing real estate marketing activity. Is your real estate website doing all it can to increase the number of visitors you have? There is a lot more to it than setting up the site, adding your bio, and throwing together some neighborhood pages. If you want your site to be a success with lots of visitors and tons of leads, you need to enhance your website regularly. Here are five things you can work on now to improve search engine optimization (SEO) and increase your real estate website traffic.

1. Make your site mobile

The statistics are in, and they show that home buyers are searching for real estate on mobile devices. A joint study from the National Association of REALTORS® and Google found that:

  • A whopping 89% of new home shoppers use a mobile device to search during the home buying process.
  • Mobile applications are used by 68% of new home shoppers at the onset of their search and throughout their research.

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Technology
7 Real Estate Technology Tools to Expand Your Business
October 18, 2016
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7 Real Estate Technology Tools to Take Your Business to the Next LevelWe live in an era of great real estate technology, but are you using it to your advantage when it comes to running your business? Today’s high-tech tools mean you can automate processes and tasks, organize and analyze information more quickly, reach new real estate clients, and do a better job of staying in touch with current ones. Perhaps the best thing these tools can provide is an improved experience for your clients.

Technology is changing the way agents market to and engage with their clients. Keep reading to learn about seven real estate technology tools you can use to expand your business—and ensure your clients enjoy the best experience possible. Plus, join us on Wednesday, October 26th for a free 1-hour webinar: The Digital House Hunt: New Listing Technologies, presented by Kevin Klages. (more…)

Property Management Technology
Managing Rental Properties in the Digital Age
October 11, 2016
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Managing Rental Properties in the Digital AgeIt should be no surprise that many people today want to conduct business online. Technology has changed the way every industry does business. And the residential property management industry is no different—especially when it comes to working with Millennials, who want to be able to search properties, learn a great deal about them, and schedule a viewing all from their smartphones. If you’ve been managing rental properties for a while, no doubt you’ve noticed the change. And, hopefully, you’ve adapted. If you’re new to the industry, keep the following in mind to help you succeed as a property manager in the digital age. (more…)