Real Estate Marketing Real Estate Tips Selling
How to Use Storytelling to Help You Sell a House
April 27, 2017
0
, , , , ,

storytelling to help sell a houseOnce upon a time, real estate listings were bloodless facts about the number of bedrooms, square footage, and amenities like a lap pool and flat backyard. Today, experienced agents are putting on their writers’ caps and telling compelling stories about properties for sale and using storytelling to help sell a house.

“The right description could be just what gets your buyer in the door,” says Denise Supplee, a Philadelphia-area REALTOR and co-founder of Spark Rental, an online tool for property owners and managers.

From cradle to grave, people love stories, and that doesn’t change when they search for a property to buy or rent. Pretty pictures and the right price might lure a shopper to a listing, but a well-written narrative, which helps a looker imagine him- or herself living there, can be the hook that reels in a buyer. (more…)

Real Estate Business
First-Time Homebuyers Not Buying Traditional Starter Homes
March 28, 2017
0
, , , , , , , , , ,

first-time homebuyersThe ranks of first-time homebuyers may have been dropping in recent years. But that trend changed with more newbies entering the market last year, an upswing expected to continue in 2017, according to Realtor.com. Although only 33 percent of homebuyers last year were first-timers, 52 percent are projected to be this year. And 61 percent are under age 35.

It’s a significant shift in housing, Realtor.com reported. Competition is even fiercer for affordable housing. New homebuyers are worried about financial issues such as coming up with a down payment and finding a home within their budget, according to the National Association of Realtors (NAR) publication.

(more…)

Real Estate Investment
Foreign Investors Have Landed: Do You Know How to Serve This Unique Real Estate Buyer?
March 21, 2017
0
, , , , , , , ,

foreign investorsThe U.S. real estate market is experiencing a surge in both resident and nonresident foreign investors. International buyers from China, Canada, India, and more are scooping up residential, commercial, and industrial properties, and that bodes well for real estate agents across the nation.

While there is a tremendous upside, catering to this market often presents unique—sometimes challenging—issues. Here are some key things to keep in mind as you work with foreign real estate investors:

(more…)

Real Estate Financing
Rising Mortgage Rates May Force Homebuyers to Rethink Housing Choices
March 14, 2017
0
, , , , , ,

rising mortgage ratesBy Roni Robbins

Nearly 15 years ago, homeowners were anxious to refinance their homes, thinking the interest rates had hit historic lows. “Thirty-year fixed rates were at 5.3 percent then, which was a rock-bottom point,” said Keith Gumbinger, vice president of HSH.com mortgage data firm. “We became been spoiled with ultra-low interest rates.”

More recently, from late 2016 to early 2017, the mortgage rate has been averaging between 4 and 4.25 percent, up from 3.5 percent. Although mortgage rates are expected to tick up slightly in 2017, they probably won’t hit 5 percent again anytime soon, according to real estate brokerage Redfin.

“There’s no reason to think they’ll go back to 3.5 percent either,” Gumbinger said. “Markets became enamored with higher growth, and then with the election and new administration, prospects for lower mortgage rates are slim.”

(more…)

Technology
Smart Homes Gain Momentum in Real Estate Market
February 28, 2017
0
, , , , , ,

smart homesBy Roni Robbins

You can’t go too far these days without seeing something that’s “smart” and seemingly integral to our lives, from our phones and TVs to our cars, watches, and on a much larger scale: our homes. Now smart homes are being retrofitted with technology that allows owners to control their lives remotely.

So what exactly is a smart home? Coldwell Banker defines a smart home as a home equipped with smart products connected through Wi-Fi or Bluetooth to control or automate the functions of a home. That includes “thermostats that learn to adjust the temperature automatically based on your schedule, lightbulbs that you can control from your phone, doors that automatically lock when you leave the house,” the real estate agency said in its Smart Home Technology website.

Anything you can control from your smartphone remotely qualifies, including computers, audio/visual, surveillance cameras, landscaping elements, air quality monitors and smart appliances.

(more…)

Real Estate Trends
Affordable Housing Crisis Spreading to Middle Class
February 21, 2017
0
, , , , , , ,

affordable housing crisis
By Roni Robbins

Affordable housing used to conjure up images of impoverished, low-income families crowded into public slums or “projects.” But in many large cities across the United States and the world, the affordable housing crisis has inched up to envelop the middle class.  Limited housing inventory is the culprit with a short supply continuing to bump home prices in many markets, according to the National Association of Realtors  (NAR) 2016 member profile.

(more…)

Property Management
Rental Property Management Tips: Renewal Incentives Tenants Actually Want
February 14, 2017
0
, , , , , ,

rental property managerQuality tenants—those who pay on time, take care of the property, and follow the rules of their lease—are a rental property management company’s dream.

After all, finding new tenants is expensive and time-consuming. The cost of advertising, showing the property, screening potential tenants and more eats into landlords’ profits, especially as the property sits vacant.

“I will keep a less-than-ideal tenant to avoid the hassle of finding a new one, while my property sits empty—not making me money. Having a bad tenant is bad. Having no tenant is unacceptable,” says M. Ford, a landlord in northern Virginia.

(more…)

Real Estate Trends
Latest Trends in Urban Real Estate Cater to Buyers
February 7, 2017
0
, , , , , , , ,

urban real estateBy Roni Robbins

In 30 of the biggest U.S. metro areas, urban real estate development is gaining significant market share over its suburban counterpart, according to the 2016 report, Foot Traffic Ahead: Ranking Walkable Urbanism in America’s Largest Metros, by the George Washington University School of Business.

Those 30 metro areas represent 46 percent of the national population and 54 percent of the national GDP, which means that metros with the highest level of walkable urbanism are also the wealthiest—driving up rental premiums – not to mention being the most educated and socially equitable, the report states.

(more…)

Real Estate Investment
A Surge in Foreign Investors Means You Could Be Seeing Dollar Signs Soon
January 31, 2017
0
, , , , ,

foreign investorsForeign investors could very well be your meal ticket. At least that is what the new report 2016 Profile of International Activity in U.S. Residential Real Estate by the National Association of Real Estate suggests.

As the U.S. dollar is growing stronger—and other countries experience economic downturns—foreigners are jumping at the opportunity to invest in U.S. real estate. While the report focuses on residential purchases, all market segments, including commercial and industrial, are poised to see an uptick in foreign investment.

(more…)

Property Management
The Gen Y Renter: 5 Rules Rental Property Managers Must Know
January 24, 2017
0
, , , , , , ,

the Gen Y renterRental property  managers take note: Today’s 20-somethings have had good reason to delay major purchasing decisions, such as buying a house. After all, they came into adulthood over the last 10 or so years during times of economic uncertainty. While they may not have understood it all, they were witness to the real estate bubble burst, massive layoffs, and their parents’ financial insecurities.

Although Millennials or Gen Y—the generation of 18- to 34-year-olds—are indeed driving the housing marketing, the economic meltdown and resurgence that occurred during the past decade have many young buyers steering clear of becoming homeowners. In fact, only one in every four Millennials is either very, or completely likely, to purchase a piece of real estate in the next five years.

(more…)