Once upon a time, real estate listings were bloodless facts about the number of bedrooms, square footage, and amenities like a lap pool and flat backyard. Today, experienced agents are putting on their writers’ caps and telling compelling stories about properties for sale and using storytelling to help sell a house.
“The right description could be just what gets your buyer in the door,” says Denise Supplee, a Philadelphia-area REALTOR and co-founder of Spark Rental, an online tool for property owners and managers.
From cradle to grave, people love stories, and that doesn’t change when they search for a property to buy or rent. Pretty pictures and the right price might lure a shopper to a listing, but a well-written narrative, which helps a looker imagine him- or herself living there, can be the hook that reels in a buyer. (more…)